I Heard Three Messages for Texas Pecan Growers from High End Buyers at the Innovation Workshop!

1. They want to buy high quality pecans, price does not seem to be an issue - just quality.

2. They want to buy "Texas" pecans, period!  That came through loud and clear.  When Mexico is checked on a box they get anxious.

3. They want to buy specific varieties if they had success with that variety before.  This is harder to do but provides opportunities for growers to sell directly to high end buyers.