© 2019 by Texas Pecan Board

Marketing Plans

Because of the support of Texas Pecan Growers and the pecan assessments they pay we are able to reach out to Texas food influencers.  We are making every effort possible to use those assessments wisely and with the greatest effect, and so we thank all pecan growers for their vote of confidence.


The Texas Pecan Board is investing assessment money in a variety of messages and venues this year.  We began by developing a video centered around the family aspect of pecan producers and production and are using that video in all our events.  We next attended the largest food and produce event in Texas – Viva Fresh held in San Antonio.  We were a host for the Friday morning breakfast with over 500 in attendance and pecans were a huge success.  We next helped sponsor Foodways Texas in Brenham where we met with Food Editors, Writers, Chefs, and many more telling the pecan story with grower panels, videos and a fantastic lunch featuring savory and sweet pecan entrees. JAX of Brenham has the best pecan chefs and of course, who can beat Blue Bell Pecan Pralines n’ Cream ice cream!


In June we hosted a Pecan Innovation Workshop in Irving, inviting food product developers who have ideas about pecan products they want to bring to market.  They have the ideas and with our experts helping them they develop their ideas into a marketable pecan product.  It is great we have this resource here in Texas.


At the July TPGA Conference we hosted a "Lunch and Learn" tour of Central Market featuring their special Food School and a pecan lunch.  Our constant desire is to connect our pecan growers with Central Market while growers learn more about positioning pecans in the market place and in food products.  It was fun, educational and beneficial to all.


In October we will be hosting a Food Influencer Dinner specifically designed to appeal to Food Writers, Bloggers, and Chefs in the Austin area.  Our plan is to bring them to the Olamaie Restaurant which is built around a pecan theme and serve them pecan dishes specially prepared as a main course, side dishes and desserts.


We will follow this with a special Orchard Tour for food writers, social media influencers, retail buyers, retail dietitians, food manufacturers, and foodservice operators in October.  Our plans are to use orchards around Austin to give participants education about pecans from the growers and staff; to have plenty of networking opportunities; several great pecan meals; and hands-on tasting of pecan products.


Throughout the year we are developing new pecan messaging materials, sending out newsletters, attending meetings where we can promote pecans and reaching out to marketing outlets with the pecan message.  We are adding to our website constantly so check it out. It is a fast and furious campaign designed to attract a lot of attention.


Again, thank you for your support and please don't hesitate to let me know if you have an idea, a complaint or you just want to talk.  We work for you!