Comments on the Future
The Texas Pecan Board has been around since August 1998. It is a Texas State Legislature Approved Checkoff Program meaning that all pecan growers in the state of Texas must participate in order that “all participate” to help and support anything pecan in Texas.
Checkoff programs exist because growers (not buyers or shellers) decided that they were better off if they all cooperate to do promotion, research, education and marketing – TOGETHER! The Texas Pecan Board like every other commodity board in Texas (beef, corn, sorghum, peanuts, etc.) is a state agency representing your commodity. We operate as a state agency under the umbrella of the Texas Department of Agriculture. They (TDA), oversee our assessment collection, our elections, our meetings, our budget, even our checking accounts to ensure that we spend your money properly and wisely.
Checkoff programs can have a lot of power and authority in an industry because they are a state agency and are a part of state government but they must have grower support to accomplish anything. Checkoff programs are the purest form of grower cooperation and USDA economic research consistently shows that for every $1 invested you get as much as $18 in return.
Currently, we are in a budget crisis. We are not broke and we don't have debt, but what we do have is momentum with Texas consumers, pecan food manufacturers and pecan retailers. Wild Hive, our marketing firm, has worked hard for us to make a difference in the Texas pecan world and we all hate to see it stop. We have lots of pecan production problems we need to solve and we have marketing issues that just won’t go away. Now is not the time to back up or even slow down. Please don't be part of the problem, send in your assessments and be part of the solution!